Industries

Partner Programs Built for Your Industry

Every industry has unique partner dynamics — different partner types, commission models, compliance requirements, and attribution challenges. Generic PRMs ignore this. Covant doesn't.

Partner Programs for SaaS Companies That Actually Drive ARR

5 partner types•30% of saas revenue comes from partners at scale

Of SaaS revenue comes from partners at scale

Higher LTV on partner-sourced deals vs direct

Faster close rates on partner-influenced deals

Partner Programs for Fintech Companies That Navigate Compliance and Scale Revenue

5 partner types•45% of fintech distribution goes through partners

Of fintech distribution goes through partners

Longer sales cycles require multi-touch attribution

More compliance documentation per partner deal

Partner Programs for Cybersecurity Companies That Scale Through the Channel

6 partner types•70%+ of cybersecurity revenue flows through channel

Of cybersecurity revenue flows through channel

Average partner count for mid-market security vendors

Partner types in a typical security ecosystem

Partner Programs for Healthcare IT Companies That Scale Through Compliance-First Channels

6 partner types•55% of healthcare it sales flow through channel partners

Of healthcare IT sales flow through channel partners

Average enterprise deal cycle with compliance reviews

More due diligence required per partner vs general SaaS

Cloud Infrastructure

Partner Programs for Cloud Infrastructure Companies That Drive Consumption Revenue

7 partner types•80%+ of cloud deals involve at least one partner

Of cloud deals involve at least one partner

Average cloud partner-sourced deal value (enterprise)

Partner types in a cloud ecosystem

Manufacturing & Industrial

Partner Programs for Manufacturing Companies That Scale Through Distribution Networks

6 partner types•70%+ of manufacturing revenue flows through channel partners

Of manufacturing revenue flows through channel partners

Distribution tiers between manufacturer and end customer

Average annual revenue per top-performing distributor

Telecom & Communications

Partner Programs for Telecom Companies That Drive Recurring Revenue Through Agents and Resellers

6 partner types•60%+ of telecom revenue sourced through indirect channels

Of telecom revenue sourced through indirect channels

Average contract length requiring residual commission tracking

Typical agent commission on monthly recurring revenue

Don't see your industry?

Covant works for any company that runs a partner program. Talk to us about your specific partner dynamics.

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