Partner Program Templates

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SaaS ResellerB2B SaaS with 10–500 reseller partners Referral PartnerSaaS, agencies, and service businesses with broad referral networks Technology AlliancePlatform companies with integration ecosystems AffiliatePLG SaaS, tools, and platforms with self-serve onboarding Co-SellEnterprise SaaS with complex, multi-partner deal cycles

SaaS Reseller Program

For companies selling through channel partners who resell your product

Best for: B2B SaaS with 10–500 reseller partners⏱ Setup: ~15 minutesDeal Registration Protection

Attribution Model

Deal Registration Protection

The registering partner wins the deal. First to register with a valid opportunity gets credit — prevents channel conflict and protects partner investment in the deal.

Commission Structure

BronzeAny revenue

15%

Silver$50K+ quarterly

20%

Gold$150K+ quarterly

25%

Platinum$500K+ quarterly

30%

Partner Tiers

Bronze — New partners

Basic portal, deal reg, standard support

Silver — $50K+ quarterly

+ Co-marketing funds, priority support

Gold — $150K+ quarterly

+ Dedicated partner manager, joint webinars

Platinum — $500K+ quarterly

+ Executive sponsor, custom integrations

Key Metrics to Track

Partner-sourced revenue>30% of total

Deal registration rate>80% of partner deals

Average deal size$25K+

Partner activation rate>60% active in 90d

Partner Portal Includes

Deal registration with conflict detection

Commission tracking & payout history

Tier progress dashboard

Product catalog with partner pricing

MDF request submission

Certification tracking

When to Use This Template

Your product requires sales expertise or implementation services

Partners bring existing customer relationships

Deal sizes justify dedicated partner sales cycles

You need to protect partners from direct-vs-channel conflict

Launch with this template See the partner portal

Referral Partner Program

For companies growing through partner introductions and lead referrals

Best for: SaaS, agencies, and service businesses with broad referral networks⏱ Setup: ~10 minutesSource Wins

Attribution Model

Source Wins

The partner who sourced or introduced the opportunity gets full credit. Simple, transparent — if they brought the lead, they get paid.

Commission Structure

ReferralFirst-year revenue

10%

Qualified ReferralDemo-qualified leads

15%

InfluencedExisting pipeline acceleration

Partner Tiers

Affiliate — Anyone

Referral link, basic tracking

Partner — 3+ closed referrals

+ Higher rates, co-marketing

Strategic — 10+ referrals/quarter

+ Custom landing pages, priority payouts

Key Metrics to Track

Referral conversion rate>15%

Time to first referral<30 days

Revenue per partner$5K+/quarter

Active referral partners>40% of enrolled

Partner Portal Includes

Unique referral link generation

Real-time referral status tracking

Commission dashboard

Performance leaderboard

Payout history & invoicing

Marketing collateral library

When to Use This Template

Your customers or advisors naturally recommend your product

Deal cycles are shorter and don't need partner involvement post-intro

You want a lightweight program with minimal partner management overhead

Your ACV is <$25K and you need volume over depth

Launch with this template See the partner portal

Technology Alliance Program

For companies partnering with complementary technology vendors

Best for: Platform companies with integration ecosystems⏱ Setup: ~20 minutesRole Split

Attribution Model

Role Split

Credit is split by predefined percentages based on each partner's role — technology partner, implementation partner, and referral partner each get their agreed share.

Commission Structure

Technology PartnerIntegration-sourced deals

5–10%

Implementation PartnerServices revenue

15–20%

Co-Sell PartnerJoint pipeline deals

10–15%

Partner Tiers

Compatible — Listed integration

Marketplace listing, API access

Preferred — Certified + 5 joint customers

+ Joint marketing, co-branded docs

Premier — 10+ joint customers

+ Joint roadmap input, executive alignment

Key Metrics to Track

Joint customer count10+ per partner

Integration adoption>30% of mutual customers

Co-sell pipeline$100K+/quarter

Partner NPS>50

Partner Portal Includes

Integration status dashboard

Co-sell deal registration

Joint customer tracking

Revenue attribution by integration

Partner roadmap visibility

Technical certification programs

When to Use This Template

Your product has APIs/integrations that create joint value

Multiple partners often contribute to a single deal

You want to grow through ecosystem effects, not just direct sales

Partners include both technology vendors and service providers

Launch with this template See the partner portal

Affiliate Program

For companies scaling through high-volume content creators and influencers

Best for: PLG SaaS, tools, and platforms with self-serve onboarding⏱ Setup: ~10 minutesSource Wins

Attribution Model

Source Wins

Last-click attribution — the affiliate whose link drove the signup gets credit. Simple tracking, automated payouts, zero ambiguity.

Commission Structure

StandardRecurring (12 months)

20%

Power10+ conversions/month

25%

Elite50+ conversions/month

30%

Partner Tiers

Standard — Open enrollment

Tracking links, basic dashboard

Power — 10+ conversions/month

+ Custom landing pages, higher rates

Elite — 50+ conversions/month

+ Dedicated manager, exclusive promotions

Key Metrics to Track

Conversion rate>3%

Cost per acquisition<$50

Active affiliates>20% of enrolled

Revenue per click>$0.50

Partner Portal Includes

Affiliate link generator

Click and conversion tracking

Real-time earnings dashboard

Automated payout scheduling

Creative asset library

Performance leaderboard

When to Use This Template

Your product has self-serve signup (no sales cycle needed)

Content creators and bloggers write about your category

You want to scale acquisition without scaling sales headcount

Average deal values are lower but volume is high

Launch with this template See the partner portal

Co-Sell Program

For companies running joint selling motions with strategic partners

Best for: Enterprise SaaS with complex, multi-partner deal cycles⏱ Setup: ~20 minutesRole Split

Attribution Model

Role Split

Multi-touch attribution across all partners involved in a deal. Each partner's contribution is tracked — sourcing, technical validation, implementation, executive sponsorship — and credit is split proportionally.

Commission Structure

Sourcing PartnerOriginated the opportunity

10–15%

Technical PartnerPOC/demo support

5–10%

Implementation PartnerDelivery & services

15–25%

Executive SponsorCxO relationship

3–5%

Partner Tiers

Registered — Signed agreement

Co-sell registration, basic portal

Preferred — $250K+ joint pipeline

+ Joint planning, MDF access

Strategic — $1M+ joint revenue

+ Executive alignment, joint GTM

Key Metrics to Track

Joint win rate>40%

Average deal size (joint)2x direct

Partner-influenced pipeline>50%

Deal velocity (partner-assisted)20% faster

Partner Portal Includes

Joint deal registration

Multi-partner attribution tracking

Co-sell playbooks & templates

Shared pipeline visibility

Partner role assignment per deal

QBR report generation

When to Use This Template

Enterprise deals involve 2+ partners (technology + services + channel)

Your sales cycle is 3+ months with multiple stakeholders

Partners add meaningful value beyond just referrals

You need to track who did what on complex, high-value deals

Launch with this template See the partner portal

Not sure which template fits?

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