Most partner programs still run on spreadsheets, email threads, and quarterly true-ups that nobody trusts. Covant replaces that with automated attribution, commission rules, and a partner portal — so VPs of Partnerships can focus on relationships instead of reconciliation.
THE PROBLEM
B2B companies spend 20-30% of revenue through partner channels, but the tooling hasn't kept up. CRMs track deals, not partner influence. Finance tools handle payments, not attribution logic. The gap between "partner sourced this deal" and "partner got paid correctly" is filled with manual work, disputes, and guesswork.
We talked to dozens of VPs of Partnerships. They all described the same problem: they know their partners drive revenue, but they can't prove it in a way that survives a quarterly business review.
WHAT WE BELIEVE
Partner programs fail when nobody can agree on who drove the deal. We solve that with real attribution models — not spreadsheet guesswork.
Payouts are table stakes. Knowing which partners actually drive revenue — and why — is where the value is. That's what we build.
Every commission has a paper trail. Every attribution decision is explainable. When an AE questions a number, you have the receipts.
Your partners deserve a real portal — not a monthly PDF. They register deals, track commissions, and see performance in real time.
WHERE WE ARE
Covant is in early access. The intelligence layer is live — attribution engine, commission automation, CRM integration, and partner portal are all shipping and handling real data. We're onboarding teams hands-on to make sure it works before we scale.
If you run a partner program and you're tired of spreadsheets, we'd love to talk.