Product
Your whole channel, in one place.
Covant organizes your partner data into the Channel Graph. Here's how it works.
Illustrative — sample data, not customer data
01 — The Channel Graph · Partner intelligence, built
All your partner data, organized.
Covant reads across your systems, notes, and documents, then organizes everything into one connected place — your definitions, rules, partners, accounts, opportunities, and the work behind them. That's the Channel Graph, and every answer and recommendation comes from it.
Reads everything
Across your systems, notes, and documents — structured or not.
Organized into clear areas
Definitions, partners, accounts, opportunities, programs.
Connected, and yours
Covant builds the first pass; you sharpen it.
02 — Recruit & activate · Grow your channel
Recruit and activate partners.
Covant scores how likely a partner is to succeed in your program — a proprietary model that matches third-party data against your company and what you sell, all grounded in the channel graph. Recruit the gaps; activate who you already have.
A fit score, not a list
How likely a partner is to win in your program.
Grounded in your graph
Third-party data matched to your company and what you sell.
Recruit and activate
Close the gaps; wake up partners you already have.
03 — Attribution · Proven, not argued
Attribution, proposed with evidence.
Covant proposes who sourced and who influenced every deal, with the records attached. You approve or adjust — it never decides credit on its own — and every correction trains it, so disputes shrink and your team spends less energy arguing credit and more on the actual business.
Sourced and influenced
Covant proposes the split; the call stays yours.
Records attached
Every claim cites the touchpoints behind it.
It learns from you
Corrections train it; disputes shrink over time.
04 — Recommend · Plan with evidence
The right partner for every deal.
Choose an account and an opportunity, and Covant returns a ranked list of partners — each with the reasons it's suggested, drawn from what's worked before for partners in similar deals. Win the deal now with the right expertise — and the same graph makes the next move possible, whether that's a specialist program or a new incentive.
Account and opportunity in
A ranked, reasoned shortlist out.
Based on what's worked
Patterns from partners in similar deals.
Win now, build next
Right expertise today; the next program tomorrow.
05 — Your copilot · Run it day to day
Your channel copilot.
Not a search box — your own partner-program copilot, fluent in your channel graph. Ask it about your channel and the answer comes back with the records attached. It ships as MCP servers for Claude and OpenAI, and each partner sees only their slice.
Fluent in your graph
Answers from your data, with the records attached.
MCP for Claude and OpenAI
Point your assistant at your channel.
Two-sided by design
Each partner sees only their slice.
Attribution, on your terms
Your model, your way.
Covant supports every attribution model, and can help you build your own from your channel-graph data.
First touch / sourcer
Full credit to the partner who first registered or sourced the deal.
Split equally
Equal credit across every partner with a qualifying touchpoint.
Role weighted
Credit weighted by the role each partner played — sourcer, influencer, implementer, closer.
Implementation credit
Full credit to the partner who delivered and implemented the deal.
Marketplace co-sell (hybrid)
Multi-party split for cloud co-sell: hyperscaler influencer, partner sourcer, and your closing team.
Yours to shape
Your brand, your rules.
Decide exactly what each partner sees — gated by tier and segment, under your rules and your brand. Run it as your own portal, embed it in your product, or pipe it into your stack via API.
Administer every program from one console, and roll partner-sourced revenue up to the CRO across all of it.
Built for how channels really run
Built for every channel motion.
SI and Implementation Partners.
As your channel graph fills in, Covant gets sharper on which partners fit which deals — including partners who deliver but never resell.
Cloud Co-Sell.
Three-party motion, one picture. The graph reads who opened the door, who sourced, who closed — and names who to bring next time.
ISV.
The integration that drives expansion shows up as signal on live deals — the graph surfaces the ISV before the renewal, not after.
Resellers.
Deal registration, journeys, and incentive rules that outgrow the spreadsheet on day one.
The plumbing
Works alongside your CRM.
Covant is the contextual layer for your partners, sitting alongside everything you already run. Your CRM stays the system of record; registrations flow into your pipeline and closed-deal data flows back to keep the channel graph current. From there, take it where you want — ask Covant to design an incentive program and it answers from your channel-graph patterns. Self-serve in 15 minutes, not a six-month rollout.
Get started
See it on your data.
We build your first Channel Graph from your real partner data — not a demo dataset.