Partner Intelligence Platform
Covant discovers partner relationships across your pipeline and gives you a single platform to run everything else — attribution, commissions, deal registration, incentives, revenue tracking, and a portal your partners will actually log into.
The problem
Sales has Salesforce. Marketing has HubSpot. Finance has NetSuite. Partner teams have a shared Google Sheet and a quarterly argument about who drove what.
What Covant is
Covant connects to your CRM, ingests deal activity, applies your attribution rules, calculates commissions, and surfaces everything to partners through a branded portal. One pipeline. One audit trail. One payout workflow.
Think of it as the intelligence layer for partner economics. The rules are yours. The execution is Covant.
What's inside
The core engine. Ingests partner activity from CRM syncs and deal registrations, applies multi-touch attribution models — first-touch, last-touch, time-decay, role-based, equal-split — and builds a complete, auditable record of who influenced every deal.
Reads from attribution data. Applies your commission rules by partner tier, deal size, product line, or geography. Stacks rules with priority ordering. Queues payouts for bulk approval. Every dollar traces back to the deal, the attribution, and the rule.
Connects to Salesforce and HubSpot via OAuth. Syncs closed-won deals automatically. Matches deals to partners by email, domain, or custom field. Webhook support for custom systems. Bi-directional data flow.
A branded, self-service workspace — free for every partner, forever. Deal registration, commission tracking, performance dashboards, tier status. White-labeled to your brand. No partner caps on portal access.
SPIFs, MDF budgets, bonuses, and accelerators — configured per tier, tracked per partner, approved through workflows. Deal registration bonuses. Volume rebates for high-performers.
Health scores based on revenue, activity, win rate, and deal velocity. Automatic tier progression from Bronze to Platinum. Leaderboards, pipeline analytics, and program health reporting.
How it works
AI-powered setup in under 5 minutes.
No forms. No 40-field wizards. Just describe your partner program in plain English — Covant's AI extracts your attribution model, commission rules, interaction types, and module preferences. A live preview panel updates in real time as you talk.
Real-time metrics, action items, and trends.
No more logging into Salesforce, exporting to Excel, and building a pivot table to figure out how your partners are doing. Covant shows partner-sourced revenue, pipeline, win rates, and commission burn — all updating in real time from your CRM.
Every number has a paper trail.
When an AE questions a partner's credit, you don't open a spreadsheet — you open the audit trail. Every deal shows exactly which partner touched it, when, what model was applied, and how the commission was calculated. Step by step. No black boxes.
Always free. Infused with AI.
Every partner gets their own branded workspace — register deals, track commissions, see performance, and ask AI questions about their pipeline. Set up bi-directional syncs, customize flows per partner, white-label everything. It's everything partner teams have been asking PRMs for, built from scratch and free forever.
Not just flat percentages.
Configure commission rules by product line, partner tier, deal size, or geography. Stack rules with priority ordering. Bulk approve payouts at end of quarter. Every payout links back to the deal, the attribution, and the rule that triggered it.
Partners register. You approve. Attribution happens.
Partners submit deals through their portal. You review, approve, or reject from your dashboard. Approved deals automatically trigger the right commission rule. No CSV imports, no email chains, no 'who registered this?' debates.
Who it's for
Runs a $10M+ indirect channel on spreadsheets and hope.
Finally has a system of record that shows exactly what's working.
Spends 40% of time resolving commission disputes and chasing deal status.
Disputes drop. Partner satisfaction goes up. Time goes back to selling.
Can't prove partner ROI to the board, so budget stays flat.
Has the attribution data to show partner-sourced revenue clearly.
Free for up to 5 partners. No credit card required.